Liz Madden is co-founder of innovative, award winning staging and temporary structures company NoNonsense Group. A well-known figure in the live events industry who has more than 30 years’ experience developing relationships with clients and brands whilst ensuring the smooth delivery of projects from the initial concept discussions, tenders, bids and contract negotiations through delivery and to the final sign off of the project. Her hands-on approach has ensured a good working knowledge of many aspects of the industry. Her attention to detail has proved invaluable when working on complex projects including festivals, global roadshows, international product launches, venue management, glittering award ceremonies, sporting events and bespoke structure builds. A previous long-time board member of the International Live Events Association and currently sits on the Production Services Association Council.